The INNOVAE Center for Strategic Entrepreneurship, Leadership & Innovation (C-SELI) is the intellectual and strategic core of INNOVAE Business School. The Center exists to advance strategic thinking, entrepreneurial leadership, and innovation as essential disciplines for enterprise development in the digital economy.
More Than a Center — A Strategic Foundation
C-SELI is designed as a thought leadership, research, and knowledge-creation hub, connecting academic rigor with real-world business challenges. Its purpose is not only to teach entrepreneurship and leadership, but to shape how entrepreneurs, executives, and organizations think, decide, and design businesses in complex and rapidly evolving environments.
Our work is focused on:
Strategic Entrepreneurship – frameworks and models for designing new ventures and building long-term enterprise value.
Leadership & Decision-Making – executive thinking, responsibility, and decision-making under uncertainty.
Innovation Systems – innovation as a discipline, including business design and business model transformation.
Enterprise Development – growth models, strategic expansion, and long-term value creation for organizations.
Digital Economy Strategy – strategic thinking for businesses operating in digital, global, and rapidly changing markets.
The Center informs and strengthens INNOVAE’s academic ecosystem across Bachelor, Master, MBA, Doctorate, and Executive Education. All major intellectual outputs of the school — including courses, books, playbooks, guides, and executive materials — are developed within the conceptual framework of C-SELI.
Dubai / UAE Focus
Based in Dubai as part of INNOVAE’s global vision, C-SELI reflects the city’s role as a bridge between regions, markets, and ideas. The Center is internationally oriented, serving entrepreneurs and leaders worldwide while maintaining strong relevance to emerging markets and global business ecosystems.
Through C-SELI, INNOVAE positions itself not only as a business school, but as a center of strategic thought and entrepreneurial innovation, contributing original perspectives, frameworks, and applied knowledge to the future of enterprise development.
Editorial Attribution
Published by
INNOVAE Center for Strategic Entrepreneurship, Leadership & Innovation (C-SELI)
Dubai – United Arab Emirates