You are entering one of the most exciting and transformative fields of the new digital economy. Today, every company, entrepreneur, and professional depends on digital marketing to grow, connect with customers, and create meaningful impact. From small startups to global corporations, success now depends on how well we understand audiences, design experiences, and use technology to communicate value.
This program is your gateway to that world — a world where creativity meets strategy, and data meets human connection. Over the next two years, you’ll learn how to create brands, design campaigns, and build online systems that drive visibility, engagement, and growth. You’ll master the tools and techniques used by the most innovative marketing professionals around the world — while developing the mindset to think critically, act strategically, and lead confidently.
At INNOVAE Business School, our mission is to help you become not just a marketer, but a strategic digital leader capable of shaping the future of business. Whether you dream of launching your own agency, growing a personal brand, or leading a company’s digital strategy, this program will give you the clarity, structure, and skills to make it happen.
This Bachelor of Science program is designed to be completed in two years and follows a clear, structured learning path:
✔ 33 Modules (Classes)
✔ 132 Units
✔ Over 528 Short, Practical Lessons
Each module builds on the previous one — moving from foundations to execution, optimization, leadership, and innovation. Upon completion, you will earn your official Bachelor of Science in Digital Marketing, Advertising & Social Media.
You’re ready to begin. Click on Module 01 below to start your Bachelor journey. 👇
U1: Introduction to the Target Market
U2: Market Segmentation
U3: Research and Data Collection
U4: Building the Buyer Persona
U1: Introduction to the Customer Journey
U2: Stages of the Customer Journey
U3: Touchpoints and Customer Experience
U4: Designing the Customer Journey Map
U1: Introduction to Market Exploration
U2: Tools for Digital Market Exploration
U3: Analysis of Niches, Trends, and Opportunities
U4: Evaluation of the Competitive Environment and Viability
U1: Fundamentals of Competitor Analysis
U2: Tools for Digital Competitive Analysis
U3: Evaluation of Competitive Strategies
U4: Benchmarking and Formulation of Differentiation Strategies
U1: Fundamentals of Keyword Research
U2: Keyword Research Tools
U3: Strategies for Selecting and Organizing Keywords
U4: Strategic Application of Keywords
U1: Fundamentals of Brand Identity
U2: Strategic Components of Brand Identity
U3: Brand Visual Identity
U4: Applying Brand Identity in the Digital Environment
U1: Fundamentals of Copywriting
U2: Copywriting Formulas that Sell
U3: Persuasive Writing Techniques and Resources
U4: Applying Copywriting in Digital Channels
U1: The Strategic Role of the Website
U2: Website Architecture and Planning
U3: Tools and Platforms for Website Creation
U4: Conversion Design and Launch
U1: Introduction to SEO and How Search Engines Work
U2: The Pillars of SEO: Technical, On-Page, and Off-Page
U3: SEO Strategies and Best Practices
U4: SEO Tools and Basic SEO Audit
U1: The Blog as a Pillar of Digital Marketing
U2: Content Planning and Strategy
U3: Writing Optimized and Persuasive Content
U4: Blog Launch, Promotion, and Optimization
U1: The Role of Social Media in the Digital Ecosystem
U2: Platforms, Audiences, and Dynamics
U3: Social Media Content Strategies
U4: Optimization, Algorithms, and Strategic Management
U1: Fundamentals of Content Strategy
U2: Planning and Designing Content Strategies
U3: Creating Content for Different Formats
U4: Content Distribution, Promotion, and Optimization
U1: Fundamentals of Digital Advertising
U2: Types of Ads and Advertising Formats
U3: Segmentation and Audience Definition
U4: Campaign Setup, Measurement, and Optimization
U1: Fundamentals and Structure of Meta Ads
U2: Segmentation and Audience Definition
U3: Designing and Creating Effective Ads
U4: Campaign Measurement, Optimization, and Scaling
U1: Fundamentals of Google Ads and Platform Functionality
U2: Creating Campaigns in the Search and Display Networks
U3: Segmentation, Bidding, and Smart Budgeting
U4: Analysis, Optimization, and Performance Improvement
U1: Fundamentals of Email Marketing in the Digital Strategy
U2: Database Building and Segmentation
U3: Designing Effective Email Campaigns
U4: Automation and Performance Measurement
U1: Fundamentals of Conversion Funnels
U2: Designing and Planning Digital Funnels
U3: Creating and Optimizing Landing Pages
U4: Funnel Integration, Automation, and Measurement
U1: E-commerce Business Models
U2: Platforms and Online Store Setup
U3: Operations Management and Shopping Experience
U4: E-commerce Marketing and Growth
U1: Social Media Strategy
U2: Content Planning and Calendar
U3: Community Management and Customer Service
U4: Analysis, Reporting, and Optimization
U1: Role and Responsibilities of the Community Manager
U2: Brand Identity and Digital Communication
U3: Community Management and Conflict Resolution
U4: Tools, Analysis, and Optimization
U1: Role and Responsibilities in Influencer and Affiliate Marketing
U2: Identifying and Selecting Influencers and Affiliates
U3: Campaign Design and Compensation Models
U4: Campaign Management, Measurement, and Optimization
U1: Fundamentals of Neuromarketing and Consumer Psychology
U2: Mental Triggers and Principles of Persuasion
U3: Design, Communication, and Visual Psychology
U4: Conversion Optimization Based on Psychology
U1: Fundamentals of Data Analysis in Digital Marketing
U2: Analysis and Monitoring Tools
U3: Key Metrics and Results Analysis
U4: Dashboards, Reports, and Decision-Making
U1: Fundamentals of Online Reputation
U2: Monitoring and Active Listening
U3: Reputation Crisis Management
U4: Proactive Reputation Strategies and Continuous Improvement
U1: Fundamentals of Brand Positioning
U2: Competitive Analysis and Creation of Perceptual Maps
U3: Developing Positioning Strategies
U4: Repositioning and Perception Management
U1: Structure and Components of a Digital Marketing Plan
U2: Analysis, Diagnosis, and Strategic Objectives
U3: Strategies, Tactics, and Resource Allocation
U4: Execution, Monitoring, and Optimization
U1: Fundamentals of Digital and Personal Branding
U2: Visual Identity and Brand Narrative
U3: Managing Digital Presence and Reputation
U4: Branding Growth and Acceleration Strategies
U1: Overview of the Marketing Tools Ecosystem
U2: Tools by Function and Process
U3: Designing a Tech Stack and Automation
U4: Evaluation, Trends, and Continuous Improvement
U1: Fundamentals of Campaign Optimization
U2: Metrics Analysis and Performance Evaluation
U3: A/B Testing and Asset Optimization
U4: Continuous Optimization and Scaling
U1: Self-Knowledge and Growth Mindset
U2: Productivity, Organization, and Discipline
U3: Emotional Management, Stress, and Decision-Making
U4: Personal Leadership, Purpose, and Future Vision
U1: Fundamentals of the Entrepreneurial Mindset
U2: Opportunity Detection and Problem Solving
U3: Overcoming Mental Blocks and Fear Management
U4: Agile Project Planning and Entrepreneurial Leadership
U1: Fundamentals of Leadership in Marketing and Digital Teams
U2: Communication, Influence, and Creative Team Management
U3: Decision-Making, Innovation, and Problem-Solving in Marketing
U4: Strategic Leadership, Vision, and Adaptation in Digital Environments
U1: Fundamentals of Innovation and Creativity
U2: Tools and Methods for Idea Generation
U3: Innovation and Experimentation Culture
U4: Applying Innovation to Digital Marketing