This Bachelor program has been intentionally designed as a clear and gradual learning journey. Instead of overwhelming you with scattered topics, you’ll follow a structured path — starting with the fundamentals and progressing into advanced marketing strategy, execution, and leadership.
Across 33 modules, you will move step by step through every core area of modern digital marketing — from understanding audiences and building brands, to developing content, running paid campaigns, optimizing performance, and managing online communities and e-commerce environments. Each unit and lesson is designed to be practical, applicable, and connected to real-world marketing activities.
You’ll build your skills progressively — learning what to do, how to do it, and why it matters in a real strategy. By the end of the program, you won’t just understand digital marketing theory — you’ll be able to plan, implement, analyze, optimize, and scale real digital marketing systems with confidence.
👉 Click on Module 01: Target Market Identification to begin.
U1: Introduction to the Target Market
U2: Market Segmentation
U3: Research and Data Collection
U4: Building the Buyer Persona
U1: Introduction to the Customer Journey
U2: Stages of the Customer Journey
U3: Touchpoints and Customer Experience
U4: Designing the Customer Journey Map
U1: Introduction to Market Exploration
U2: Tools for Digital Market Exploration
U3: Analysis of Niches, Trends, and Opportunities
U4: Evaluation of the Competitive Environment and Viability
U1: Fundamentals of Competitor Analysis
U2: Tools for Digital Competitive Analysis
U3: Evaluation of Competitive Strategies
U4: Benchmarking and Formulation of Differentiation Strategies
U1: Fundamentals of Keyword Research
U2: Keyword Research Tools
U3: Strategies for Selecting and Organizing Keywords
U4: Strategic Application of Keywords
U1: Fundamentals of Brand Identity
U2: Strategic Components of Brand Identity
U3: Brand Visual Identity
U4: Applying Brand Identity in the Digital Environment
U1: Fundamentals of Copywriting
U2: Copywriting Formulas that Sell
U3: Persuasive Writing Techniques and Resources
U4: Applying Copywriting in Digital Channels
U1: The Strategic Role of the Website
U2: Website Architecture and Planning
U3: Tools and Platforms for Website Creation
U4: Conversion Design and Launch
U1: Introduction to SEO and How Search Engines Work
U2: The Pillars of SEO: Technical, On-Page, and Off-Page
U3: SEO Strategies and Best Practices
U4: SEO Tools and Basic SEO Audit
U1: The Blog as a Pillar of Digital Marketing
U2: Content Planning and Strategy
U3: Writing Optimized and Persuasive Content
U4: Blog Launch, Promotion, and Optimization
U1: The Role of Social Media in the Digital Ecosystem
U2: Platforms, Audiences, and Dynamics
U3: Social Media Content Strategies
U4: Optimization, Algorithms, and Strategic Management
U1: Fundamentals of Content Strategy
U2: Planning and Designing Content Strategies
U3: Creating Content for Different Formats
U4: Content Distribution, Promotion, and Optimization
U1: Fundamentals of Digital Advertising
U2: Types of Ads and Advertising Formats
U3: Segmentation and Audience Definition
U4: Campaign Setup, Measurement, and Optimization
U1: Fundamentals and Structure of Meta Ads
U2: Segmentation and Audience Definition
U3: Designing and Creating Effective Ads
U4: Campaign Measurement, Optimization, and Scaling
U1: Fundamentals of Google Ads and Platform Functionality
U2: Creating Campaigns in the Search and Display Networks
U3: Segmentation, Bidding, and Smart Budgeting
U4: Analysis, Optimization, and Performance Improvement
U1: Fundamentals of Email Marketing in the Digital Strategy
U2: Database Building and Segmentation
U3: Designing Effective Email Campaigns
U4: Automation and Performance Measurement
U1: Fundamentals of Conversion Funnels
U2: Designing and Planning Digital Funnels
U3: Creating and Optimizing Landing Pages
U4: Funnel Integration, Automation, and Measurement
U1: E-commerce Business Models
U2: Platforms and Online Store Setup
U3: Operations Management and Shopping Experience
U4: E-commerce Marketing and Growth
U1: Social Media Strategy
U2: Content Planning and Calendar
U3: Community Management and Customer Service
U4: Analysis, Reporting, and Optimization
U1: Role and Responsibilities of the Community Manager
U2: Brand Identity and Digital Communication
U3: Community Management and Conflict Resolution
U4: Tools, Analysis, and Optimization
U1: Role and Responsibilities in Influencer and Affiliate Marketing
U2: Identifying and Selecting Influencers and Affiliates
U3: Campaign Design and Compensation Models
U4: Campaign Management, Measurement, and Optimization
U1: Fundamentals of Neuromarketing and Consumer Psychology
U2: Mental Triggers and Principles of Persuasion
U3: Design, Communication, and Visual Psychology
U4: Conversion Optimization Based on Psychology
U1: Fundamentals of Data Analysis in Digital Marketing
U2: Analysis and Monitoring Tools
U3: Key Metrics and Results Analysis
U4: Dashboards, Reports, and Decision-Making
U1: Fundamentals of Online Reputation
U2: Monitoring and Active Listening
U3: Reputation Crisis Management
U4: Proactive Reputation Strategies and Continuous Improvement
U1: Fundamentals of Brand Positioning
U2: Competitive Analysis and Creation of Perceptual Maps
U3: Developing Positioning Strategies
U4: Repositioning and Perception Management
U1: Structure and Components of a Digital Marketing Plan
U2: Analysis, Diagnosis, and Strategic Objectives
U3: Strategies, Tactics, and Resource Allocation
U4: Execution, Monitoring, and Optimization
U1: Fundamentals of Digital and Personal Branding
U2: Visual Identity and Brand Narrative
U3: Managing Digital Presence and Reputation
U4: Branding Growth and Acceleration Strategies
U1: Overview of the Marketing Tools Ecosystem
U2: Tools by Function and Process
U3: Designing a Tech Stack and Automation
U4: Evaluation, Trends, and Continuous Improvement
U1: Fundamentals of Campaign Optimization
U2: Metrics Analysis and Performance Evaluation
U3: A/B Testing and Asset Optimization
U4: Continuous Optimization and Scaling
U1: Self-Knowledge and Growth Mindset
U2: Productivity, Organization, and Discipline
U3: Emotional Management, Stress, and Decision-Making
U4: Personal Leadership, Purpose, and Future Vision
U1: Fundamentals of the Entrepreneurial Mindset
U2: Opportunity Detection and Problem Solving
U3: Overcoming Mental Blocks and Fear Management
U4: Agile Project Planning and Entrepreneurial Leadership
U1: Fundamentals of Leadership in Marketing and Digital Teams
U2: Communication, Influence, and Creative Team Management
U3: Decision-Making, Innovation, and Problem-Solving in Marketing
U4: Strategic Leadership, Vision, and Adaptation in Digital Environments
U1: Fundamentals of Innovation and Creativity
U2: Tools and Methods for Idea Generation
U3: Innovation and Experimentation Culture
U4: Applying Innovation to Digital Marketing