Unlock Your Potential in Digital Marketing,
Advertising, and Social Media
Welcome to our innovative Bachelor of Digital Marketing, Advertising, and Social Media program, designed to equip you with the skills, knowledge, and expertise necessary to succeed in the ever-evolving digital landscape. Over the next two years, you will embark on a transformative journey that will empower you to think creatively, act strategically, and lead effectively in the digital age.
Through our carefully curated curriculum, you will gain a deep understanding of the fundamental principles of digital marketing, advertising, and social media, as well as the practical skills to apply them in real-world contexts. Whether you aspire to launch your own digital marketing agency, drive innovation within an existing organization, or simply develop a more digital-savvy mindset, our program is designed to help you achieve your goals and make a meaningful impact in the world.
Throughout this program, you will have the opportunity to explore a wide range of topics, from the fundamentals of personal success and digital marketing to the latest trends and best practices in advertising, social media, and digital innovation. You will learn how to develop effective digital marketing strategies, create engaging content, build and execute successful advertising campaigns, and leverage social media to drive business results. You will also have the chance to engage with a global community of like-minded digital marketers, sharing knowledge, experiences, and insights that will enrich your learning journey and expand your professional network.
By the end of this program, you will be equipped with the knowledge, skills, and confidence to succeed as a digital marketing professional, and to make a lasting impact in your chosen field.
Our Comprehensive Curriculum
Our program is divided into 22 modules, covering a wide range of topics from personal success and digital marketing fundamentals to advertising, social media, and digital innovation. Our curriculum is designed to provide a holistic education in digital marketing, advertising, and social media,
Programme Modules
Unit 1. Mindset for Entrepreneurial Success
Unit 2. Goal Setting for Life and Business Success
Unit 3. The Disciplined Entrepreneur
Unit 4. Mastering Time
Unit 5. Growth: Cultivating the Entrepreneur Within
Unit 6. Productivity: Doing More with Less
Unit 7. Leadership: Inspiring Action & Leading Change
Unit 8. Influence: The Art of Persuasion
Unit 9. Finance: Wealth Building for Entrepreneurs
Unit 10. Motivation: The Spark of Persistence
Unit 11. Networking: Building Bridges, Not Walls
Unit 12. Lifelong Learning: The Entrepreneur's Edge
Unit 1. Entrepreneurial Spirit
Unit 2. Entrepreneurial Mindset
Unit 3. Entrepreneurial Thinking
Unit 4. Entrepreneurial Opportunity
Unit 5. Entrepreneurial Strategy
Unit 6. Entrepreneurial Operations and Management
Unit 7. Scaling and Exit Strategies
Unit 1. What is Commercial Awareness?
Unit 2. Key Components of Commercial Awareness
Unit 3. Importance Of Commercial Awareness In Entrepreneurship
Unit 4. How To Develop Commercial Awareness
Unit 5. Commercial Awareness Best Practices
Unit 1. Foundational Laws of Entrepreneurial Success
Unit 2. From Principles to Practice: The Laws of Success
Unit 3. Core Principles for Sustaining Business Success
Unit 4. Leadership Dynamics in Entrepreneurship
Unit 5. Financial Mastery for Wealth Creation
Unit 6. Mastering the Art of Sales and Persuasion
Unit 7. Strategic Negotiating for Competitive Advantage
Unit 8. Time Management Mastery for Peak Performance
Unit 1: Introduction to Marketing Mindset
Unit 2: The Core of Marketing Mindset
Unit 3: Cultivating Key Characteristics: Capability,
Commitment, Confidence
Unit 4: Embracing Curiosity, Creativity, and Challenge
Unit 5: Collaboration, Connection, and Building a
Marketing Mindset Culture
Unit 1. Mastering Digital Skills
Unit 2. Mastering Marketing Skills
Unit 3. Digital Marketing Career Pathways
Unit 4. How Digital Marketers Learn
Unit 5. Building a Digital Culture
Unit 6. Change Management in Digital Marketing
Unit 7. Effective Remote Working for Marketers
Unit 1: Introduction to Digital Marketing
Unit 2: Understanding the Digital Consumer
Unit 3: Key Digital Marketing Platforms
Unit 4: Search Engine Optimization (SEO)
Unit 5: Search Engine Marketing (SEM)
Unit 6: Content Marketing
Unit 7: Social Media Marketing
Unit 8: Email Marketing
Unit 9: Mobile Marketing
Unit 10: Digital Analytics
Unit 11: Influencer Marketing
Unit 12: Digital Advertising
Unit 13: Strategy and Campaign Integration
Unit 14: Legal and Ethical Issues
Unit 1: Introduction to Digital Advertising
Unit 2: Digital Advertising Ecosystem
Unit 3: Ad Formats and Creative Development
Unit 4: Campaign Planning and Strategy
Unit 5: Execution and Management
Unit 6: Measurement and Analytics
Unit 7: Advanced Topics and Future Trends
Unit 8: Capstone Project and Review
Unit 1: Foundations of Content Strategy
Unit 2: Audience and Goals
Unit 3: Content Inventory and Audit
Unit 4: Strategic Content Development
Unit 5: SEO for Content Strategists
Unit 6: Content Formats and Distribution
Unit 7: Legal, Ethical, and Brand Considerations
Unit 8: Measuring Success
Unit 9: Innovation and Integration
Unit 10: Future and Trends
Unit 1. Introduction to Content Marketing
Unit 2. Understanding Your Audience and Content
Unit 3. Content Distribution and Measurement
Unit 4. Creating a Content Marketing Strategy and Plan
Unit 5. The Future and Key Takeaways
Unit 1. Search Engine Optimization (SEO)
Unit 2. Paid Search (Pay-Per-Click Advertising - PPC)
Unit 3. Search Engine Marketing (SEM)
Unit 4. Content Optimization for Search
Unit 5. Voice Search Optimization
Unit 6. Mobile Search Optimization
Unit 7. Analytics and Reporting
Unit 8. Advanced Topics
Unit 9. E-commerce Search Marketing
Unit 10. Ethical Practices and Penalties
Unit 1: Strategic Foundations of Social Media
Unit 2: Platform Mastery and Audience Engagement
Unit 3: Paid Social Media Advertising
Unit 4: Influencer Collaboration Techniques
Unit 5: Creating Viral Content
Unit 1: Introduction to Email Marketing
Unit 2: Building and Maintaining Email Lists
Unit 3: Email Design Essentials
Unit 4: Crafting Compelling Email Content
Unit 5: Advanced Segmentation and Personalization
Unit 6: Email Campaign Strategy
Unit 7: Testing, Analytics, and Optimization
Unit 8: Best Practices for Email Deliverability
Unit 9: Strategies for Customer Retention via Email
Unit 1: Foundations of Customer Experience (CX)
Unit 2: Crafting the Customer Journey
Unit 3: Personalization and Neurodiversity
Unit 4: Digital Interaction and User Experience
Unit 5: Omnichannel and E-commerce Strategies
Unit 6: Customer Retention and Lifetime Value
Unit 7: Brand Trust and Consumer Insights
Unit 8: Innovative Marketing Tools and Techniques
Unit 9: Feedback Loops and Digital Reputation
Unit 1: Foundations of Marketing Analytics
Unit 2: Digital Marketing Effectiveness Metrics
Unit 3: Customer Data Management
Unit 4: Principles of Data-Driven Marketing
Unit 5: Introduction to AI and Machine Learning in Marketing
Unit 6: Predictive Analytics in Action
Unit 7: Elite Analytics Strategies
Unit 1: Foundations of B2B Marketing
Unit 2: B2B Digital Transformation
Unit 3: B2B Content Marketing Strategies
Unit 4: Social Strategies for B2B
Unit 5: Overcoming Digital Marketing Challenges in B2B
Unit 6: Marketing Automation in B2B Environments
Unit 1: Foundations of Digital Marketing Innovation
Unit 2: Implementing Innovation in Digital Marketing
Unit 3: Digital Marketing Trends and Future Innovations
Unit 4: Practical Application and Real-World Integration
Unit 1: Fundamentals of International Marketing
and Content Strategy
Unit 2: Multicultural Digital Marketing Channels
Unit 3: Advanced Strategies and Performance Measurement
Unit 1: Foundations of Trust and Transparency
Unit 2: Ethical Challenges in Digital Advertising
Unit 3: Operational Transparency and Trust
Unit 4: Cultivating an Ethical Corporate Culture
Unit 5: Ethical Engagement Across Consumer Touchpoints
Unit 1: Foundations of Digital Entrepreneurial Leadership
Unit 2: The Digital Entrepreneur as a Visionary Leader
Unit 3: Building High-Performance Digital Teams
Unit 4: Team Dynamics in Digital Ventures
Unit 5: Agile Leadership in Decision Making
Unit 6: Motivation and Empowerment in a Digital Space
Unit 7: Digital Communication for Leaders
Unit 8: Cultivating Innovation through Digital Leadership
Unit 9: Leadership in Digital Change Management
Unit 10: Scaling Leadership with Technology
Unit 11: Collaborative Leadership in Digital Ecosystems
Unit 12: Reflective Leadership in a Digital Context
Unit 13: Ethical Leadership in the Digital Age
Unit 14: Case Studies in Digital Entrepreneurial Leadership
Unit 1: Foundations of Innovation in the Digital Age
Unit 2: The Digital Innovation Process
Unit 3: Technology as a Catalyst for Digital Innovation
Unit 4: Managing Digital Technological Change
Unit 5: Digital Intellectual Property Management
Unit 6: Innovation Strategy for Digital Ventures
Unit 7: Technology Scouting and Digital Adoption
Unit 8: R&D Management in the Digital Context
Unit 9: Leading Digital Transformation
Unit 10: Creativity and Design Thinking for Digital Solutions
Unit 11: Risk Management in Digital Innovation
Unit 12: Sustainable Innovation through Digital Technologies
Unit 13: Leadership for Digital Innovation
Unit 14: Global Digital Innovation Networks
Unit 15: Case Studies in Digital Innovation
and Technology Management
Unit 1: Foundations of Financial Management in Digital Ventures
Unit 2: Digital Budgeting and Forecasting
Unit 3: Cash Flow Management in Digital Businesses
Unit 4: Funding and Capital Structure for Digital Startups
Unit 5: Financial Planning for Digital Growth Stages
Unit 6: Cost Management in a Digital Context
Unit 7: Pricing Strategies for Digital Products and Services
Unit 8: Revenue Models and Digital Monetization Strategies
Unit 9: Investment Decisions and Digital Capital Budgeting
Unit 10: Financial Risk Management in the Digital Sphere
Unit 11: Profitability and Break-even Analysis for Digital Ventures
Unit 12: Digital Financial Reporting and Compliance
Unit 13: Financials of Exit Strategies in Digital Companies
Unit 14: Financial Technology (FinTech)
for Entrepreneurial Success
Unit 15: Case Studies in Digital Entrepreneurial Finance