Unlock Your Potential in Business Development,
Leadership, and Innovation
Welcome to our innovative Bachelor of Business Development, Leadership, and Innovation program, designed to equip you with the skills, knowledge, and expertise necessary to succeed in the ever-evolving business landscape. Over the next two years, you will embark on a transformative journey that will empower you to think creatively, act strategically, and lead effectively in the business world.
Through our carefully curated curriculum, you will gain a deep understanding of the fundamental principles of business development, leadership, and innovation, as well as the practical skills to apply them in real-world contexts. Whether you aspire to launch your own business, drive innovation within an existing organization, or simply develop a more entrepreneurial mindset, our program is designed to help you achieve your goals and make a meaningful impact in the world.
Throughout this program, you will have the opportunity to explore a wide range of topics, from the fundamentals of personal success and business development to the latest trends and best practices in leadership, innovation, and digital marketing. You will learn how to develop effective business development strategies, build and execute successful marketing campaigns, and leverage technology to drive business results. You will also have the chance to engage with a global community of like-minded business professionals, sharing knowledge, experiences, and insights that will enrich your learning journey and expand your professional network.
By the end of this program, you will be equipped with the knowledge, skills, and confidence to succeed as a business development professional, and to make a lasting impact in your chosen field.
Our program is divided into 22 modules, covering a wide range of topics from personal success and business development fundamentals to leadership, innovation, and digital marketing. Our curriculum is designed to provide a holistic education in business development, leadership, and innovation.
Programme Modules
Unit 1. Mindset for Entrepreneurial Success
Unit 2. Goal Setting for Life and Business Success
Unit 3. The Disciplined Entrepreneur
Unit 4. Mastering Time
Unit 5. Growth: Cultivating the Entrepreneur Within
Unit 6. Productivity: Doing More with Less
Unit 7. Leadership: Inspiring Action & Leading Change
Unit 8. Influence: The Art of Persuasion
Unit 9. Finance: Wealth Building for Entrepreneurs
Unit 10. Motivation: The Spark of Persistence
Unit 11. Networking: Building Bridges, Not Walls
Unit 12. Lifelong Learning: The Entrepreneur's Edge
Unit 1. Entrepreneurial Spirit
Unit 2. Entrepreneurial Mindset
Unit 3. Entrepreneurial Thinking
Unit 4. Entrepreneurial Opportunity
Unit 5. Entrepreneurial Strategy
Unit 6. Entrepreneurial Operations and Management
Unit 7. Scaling and Exit Strategies
Unit 1. What is Commercial Awareness?
Unit 2. Key Components of Commercial Awareness
Unit 3. Importance Of Commercial Awareness In Entrepreneurship
Unit 4. How To Develop Commercial Awareness
Unit 5. Commercial Awareness Best Practices
Unit 1. Foundational Laws of Entrepreneurial Success
Unit 2. From Principles to Practice: The Laws of Success
Unit 3. Core Principles for Sustaining Business Success
Unit 4. Leadership Dynamics in Entrepreneurship
Unit 5. Financial Mastery for Wealth Creation
Unit 6. Mastering the Art of Sales and Persuasion
Unit 7. Strategic Negotiating for Competitive Advantage
Unit 8. Time Management Mastery for Peak Performance
Unit 1: Introduction to Mindset in Business
Unit 2: Developing a Growth Mindset
Unit 3: Core Attitudes for Business Development
Unit 4: Strategic Thinking and Adaptability
Unit 5: Networking and Relationship Mindset
Unit 6: Ethical and Sustainable Mindset
Unit 7: Cultivating and Sustaining the Mindset
Unit 1: Fundamentals of Opportunity Identification
Unit 1: Understanding Business Development
Unit 2: Core Activities in Business Development
Unit 3: Skills Required for Business Development
Unit 4: Tools and Technologies
Unit 5: Business Development Lifecycle
Unit 6: Measuring Success
Unit 7: Challenges in Business Development
Unit 1: Partnership Development
Unit 2: Market Expansion
Unit 3: Product Line Expansion or Diversification
Unit 4: Enhancement of Existing Products/Services
Unit 5: Sales Channel Development
Unit 6: Customer Relationship Management (CRM)
Unit 7: Networking and Industry Presence
Unit 8: Strategic Initiatives and Projects
Unit 9: Financial Strategy
Unit 1: Craft Your Startup Identity
Unit 2: Design a Solid Strategy
Unit 3: Build Your Action Plan
Unit 4: BD Skills for Startup Founders
Unit 5: Measure and Scale Business Development
Unit 1: Customer Segmentation
Unit 2: Customer Needs Analysis
Unit 3: Customer Feedback and Engagement
Unit 4: Customer Journey Mapping
Unit 5: Data Analytics
Unit 6: Empathy and Emotional Connection
Unit 7: Personalization
Unit 8: Customer Lifetime Value (CLV)
Unit 9: Competitor Analysis
Unit 10: Adaptability and Iteration
Unit 11: Ethical Considerations
Unit 12: Tools for Understanding Customers
Unit 1: Understanding Business Development
Unit 2: Core Components of a Business Development Strategy
Unit 3: Steps to Develop a Strategy
Unit 4: Skills Required
Unit 5: Implementation Tips
Unit 1: Understand Your Market and Audience
Unit 2: Networking and Relationships
Unit 3: Leverage Technology
Unit 4: Strategic Partnerships
Unit 5: Content Marketing and Thought Leadership
Unit 6: Customer Retention
Unit 7: Adaptability and Innovation
Unit 8: Effective Communication
Unit 9: Focus on High-Impact Activities
Unit 10: Sustainability and CSR (Corporate Social Responsibility)
Unit 11: Continuous Learning and Development
Unit 12: Elevator Pitch and Value Proposition
Unit 13: Use of Social Media and Digital Presence
Unit 14: Feedback Loops
Unit 15: Financial Acumen
Unit 1: Relationship Building
Unit 2: Strategic Thinking
Unit 3: Sales Skills
Unit 4: Marketing Knowledge
Unit 5: Project Management
Unit 6: Adaptability
Unit 7: Financial Acumen
Unit 8: Innovation and Creativity
Unit 9: Technical Skills
Unit 10: Resilience and Persistence
Unit 11: Customer Relationship Management
Unit 12: Cultural Competence
Unit 1: Psychology of Cold Outreach
Unit 2: Setting Up Your Cold Outreach Strategy
Unit 3: Building Your Action Plan
Unit 4: Advanced Cold Outreach Strategies
Unit 1: Foundations of Effective Networking
Unit 2: Essential Networking Skills
Unit 3: The Networking Process
Unit 4: Networking in the Digital Era
Unit 1: Foundations of Effective Negotiation
Unit 2: Strategic Planning and Preparation
Unit 3: Communication and Persuasion Techniques
Unit 4: Closing Negotiations
Unit 1: Psychology of Cold Outreach
Unit 2: Questioning Skills
Unit 3: Build Rapport With Your Clients
Unit 4: Closing Tactics to Win Deals
Unit 1: Introduction to Digital Marketing
Unit 2: Search Engine Optimization (SEO)
Unit 3: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Unit 4: Social Media Marketing
Unit 5: Content Marketing
Unit 6: Email Marketing
Unit 7: E-Commerce Fundamentals
Unit 8: E-Commerce Marketing Strategies
Unit 9: Advanced Digital Marketing Tools and Trends
Unit 10: Ethics, Compliance, and Analytics
Unit 1: Foundations of Sustainability in Business
Unit 2: Environmental Sustainability
Unit 3: Corporate Social Responsibility (CSR) Framework
Unit 4: Social Sustainability in Business
Unit 5: Economic Sustainability and Ethical Business Practices
Unit 6: Innovation for Sustainability
Unit 7: Measuring and Reporting Sustainability
Unit 8: Legal and Regulatory Frameworks
Unit 9: Case Studies in Sustainability and CSR
Unit 10: The Future of Sustainable Business
Unit 1: Introduction to Global Business Development
Unit 2: Market Entry Strategies
Unit 3: Cultural Competence in Business
Unit 4: International Marketing
Unit 5: Legal and Ethical Considerations in Global Markets
Unit 6: Global Supply Chain Management
Unit 7: International Finance and Economics
Unit 8: Digital Transformation in Global Business
Unit 9: Political Risk and Economic Environments
Unit 10: Leadership and Strategy in Global Context
Unit 1: Foundations of Entrepreneurial Leadership
Unit 2: The Role of the Entrepreneur as Leader
Unit 3: Building High-Performance Teams
Unit 4: Team Dynamics and Group Development
Unit 5: Leadership in Decision Making
Unit 6: Motivation and Empowerment
Unit 7: Communication in Leadership
Unit 8: Cultivating Innovation through Leadership
Unit 9: Leadership and Change Management
Unit 10: Scaling Leadership
Unit 11: Collaborative Leadership and Partnerships
Unit 12: Reflective Leadership and Continuous Improvement
Unit 13: Ethical Leadership in Entrepreneurship
Unit 14: Case Studies in Entrepreneurial Leadership
Unit 1: Understanding Innovation
Unit 2: The Innovation Process
Unit 3: Technology as a Driver of Innovation
Unit 4: Managing Technological Change
Unit 5: Intellectual Property Management
Unit 6: Innovation Strategy
Unit 7: Technology Scouting and Adoption
Unit 8: R&D Management
Unit 9: Digital Transformation
Unit 10: Creativity and Design Thinking
Unit 11: Risk Management in Innovation
Unit 12: Sustainable Innovation
Unit 13: Leading for Innovation
Unit 14: Global Innovation Networks
Unit 15: Case Studies in Innovation
Unit 1: Foundations of Financial Management
Unit 2: Budgeting and Forecasting
Unit 3: Cash Flow Management
Unit 4: Funding and Capital Structure
Unit 5: Financial Planning for Different Stages of Business Growth
Unit 6: Cost Management
Unit 7: Pricing Strategies
Unit 8: Revenue Models and Monetization Strategies
Unit 9: Investment Decisions and Capital Budgeting
Unit 10: Financial Risk Management
Unit 11: Profitability and Break-even Analysis
Unit 12: Financial Reporting and Compliance
Unit 13: Exit Strategy Financials
Unit 14: Financial Technology (FinTech) for Entrepreneurs
Unit 15: Case Studies in Entrepreneurial Finance