This Bachelor program has been intentionally designed as a clear, progressive learning journey — not a random collection of business concepts. Instead of overwhelming you with scattered ideas, frameworks, and theories, you’ll move through a structured pathway that develops your entrepreneurial mindset, leadership capabilities, and innovation skills step by step.
Across 33 modules, you will explore the full spectrum of modern entrepreneurship — from opportunity identification and business modeling, to digital transformation, leadership, innovation frameworks, funding strategies, global expansion, and long-term execution. Every topic is connected, purposeful, and designed to prepare you to build, lead, and scale real ventures in the new digital economy.
Each unit and lesson focuses on practical implementation. You won’t just study how companies succeed — you will apply the same methods used by high-growth startups, industry innovators, and modern business leaders. The learning experience moves from understanding the fundamentals, to applying strategy, and eventually leading teams, managing uncertainty, making decisions, and scaling impact.
By the end of the program, you won’t just know entrepreneurship — you’ll be able to think, act, and lead like an entrepreneur You’ll understand how to validate ideas, launch businesses, solve meaningful problems, lead people, innovate strategically, and navigate the complex realities of global business.
Your journey into entrepreneurship, leadership, and innovation begins now.
👉 Click on Module 01: Foundations of Entrepreneurship below to start.
U1: What is Entrepreneurship and Why is it Key in Today’s World
U2: Evolution of Entrepreneurship in the New Digital Economy
U3: The Entrepreneurial Process: From Idea to Action
U4: The Entrepreneurial Mindset and the Role of the Entrepreneur in Society
U1: The Qualities of the Successful Entrepreneur
U2: The Mindset of Abundance, Growth, and Success
U3: Resilience, Emotional Management, and Overcoming Fear
U4: Discipline, Productivity, and Focus for High Performance
U1: The Key to Success: Finding Real Problems and Needs
U2: Methods and Techniques to Detect Problems and Needs, Growth and Success
U3: Analysis of Trends, Gaps, and Market Opportunities
U4: Clear Problem Definition and Initial Validation
U1: From Problems to Solutions – The Entrepreneur’s Creative Process
U2: Ideation and Generation of Innovative Solutions
U3: User-Centered Product and Service Design
U4: Early Validation, Prototyping, and User Feedback
U1: Validation as the Key to Entrepreneurial Success
U2: Tools and Methods for Problem and Solution Validation
U3: Validation of the Value Proposition and Market Interest
U4: Iteration, Data Analysis, and Validation-Based Decision Making
U1: Fundamentals of the Business Model and Its Importance
U2: Business Models in the New Digital Economy
U3: Design, Construction, and Visualization of Business Models
U4: Evaluation, Adaptation, and Scalability of Business Models
U1: Fundamentals of the Value Proposition
U2: Understanding the Customer: Jobs, Pains, and Gains
U3: Designing the Value Proposition with the Value Proposition Canvas
U4: Communication, Validation, and Alignment of the Value Proposition
U1: Fundamentals of Branding and Brand Building
U2: Brand Identity – Verbal, Visual, and Emotional
U3: Positioning and Differentiation Strategies
U4: Brand Management, Communication, and Evolution
U1: Fundamentals of Marketing for Entrepreneurs
U2: Designing the Marketing Strategy
U3: Strategy Execution – Key Tactics
U4: Marketing Measurement, Optimization, and Scaling
U1: Fundamentals of Modern Sales for Entrepreneurs
U2: Design of the Sales Process and Sales Funnel
U3: Communication, Presentation, and Closing Techniques
U4: Sales Automation, Scalability, and Management
U1: Financial Fundamentals for Entrepreneurs
U2: Costs, Profitability, Margin, and Break-Even Point
U3: Cash Flow Management and Basic Financial Models
U4: Financial Planning, Scaling, and Investment Preparation
U1: Legal Formalization and Legal Structures
U2: Contracts, Agreements, and Essential Legal Documents
U3: Protection of Intellectual Property and Digital Assets
U4: Legal Aspects in the Digital Economy and International Scaling
U1: Fundamentals of Digital Marketing and the Online Ecosystem
U2: Designing the Digital Marketing Strategy
U3: Execution – Channels, Tactics, and Conversion Funnels
U4: Measurement, Optimization, and Accelerated Growth Strategies (Growth Marketing)
U1: Fundamentals of Digital Advertising and Paid Media
U2: Designing Digital Advertising Strategies
U3: Campaign Execution on Key Platforms
U4: Metrics, Optimization, and Scaling of Digital Advertising
U1: Fundamentals of Sales for Entrepreneurs
U2: Design of the Sales Process and Sales Techniques
U3: Closing Techniques and Conversion Strategies
U4: Tools, Automation, and Commercial Scaling
U1: Fundamentals of Customer Success and Client Management
U2: Design of Onboarding, Management, and Proactive Follow-Up Processes
U3: Loyalty, Retention, and Customer Value Maximization Strategies
U4: Metrics, Technologies, and Scaling of Customer Success
U1: Fundamentals of Finance for Entrepreneurs
U2: Cost Management, Cash Flow, Pricing, and Profitability
U3: Financial Statement Analysis and Projections
U4: Financial Indicators, Sustainability, and Preparation for Scaling or Investment
U1: Fundamentals of Business Models and Value Creation
U2: Tools and Frameworks to Design Business Models
U3: Innovation and Evolution of Business Models
U4: Revenue Models, Scalability, and Sustainability
U1: Fundamentals of Digital Marketing and Customer Acquisition
U2: Attraction, Paid, and Conversion Marketing Strategies
U3: Brand Management, Reputation, and Digital Presence
U4: Analytics, Metrics, and Results Optimization
U1: Fundamentals of Growth Marketing and Growth Strategies
U2: Viral Marketing, Referrals, and Viral Loops
U3: Experimentation, Data-Driven Growth, and Optimization
U4: Scaling, Expansion, and Automation Strategies
U1: Fundamentals of Sales in the New Digital Economy
U2: Prospecting, Qualification, and Relationship Building
U3: Offer Presentation, Objection Handling, and Negotiation
U4: Closing Techniques, Follow-Up, and Scalable Sales Playbook
U1: Financial Fundamentals for Entrepreneurs
U2: Cost Management, Cash Flow, Pricing, and Profitability
U3: Financial Metrics, Analysis, and Projections
U4: Finance for Scaling, Investment, and Sustainability
U1: Introduction to Startup Financing and Capital Models
U2: Funding Sources – Models, Characteristics, and Strategies
U3: Investment Preparation – Financial Pitch, Data Room, and Valuation
U4: Term Sheets, Negotiation, and Capital Raising Strategy
U1: Fundamentals of Business Growth and Scaling
U2: National and International Expansion Strategies
U3: Operations, Technology, and Scalable Processes
U4: Finance, Risk Management, and Growth Sustainability
U1: Fundamentals of Marketing and Sales for Scaling
U2: Digital Marketing Systems and Scalable Growth Marketing
U3: Advanced Consultative and Predictive Sales Strategies
U4: Finance, Risk Management, and Growth Sustainability
U1: Fundamentals of Branding and Strategic Positioning
U2: Brand Identity – Visual, Verbal, and Narrative
U3: Digital Branding, Reputation Management, and Personal Branding
U4: Brand Expansion and Scalability Strategies
U1: Fundamentals of Analytics and Data-Driven Culture
U2: Definition of KPIs, Metrics, and Measurement Systems
U3: Dashboards, Data Visualization, and Business Intelligence
U4: Advanced Analytics, Predictive Models, and Optimization
U1: Fundamentals of AI, Automation, and Digital Transformation
U2: AI and Automation Tools for Marketing, Sales, and Customer Service
U3: Operational Optimization with Technology, No-Code, Low-Code, and RPA
U4: Technological Roadmap, Advanced AI, and Digital Scalability
U1: Fundamentals of Business Scaling and Growth Models
U2: National and International Expansion Strategies
U3: Operations, Finance, and Technology Management for Scaling
U4: Preparation for Investment, Global Scaling, and Exit
U1: Success Mindset and Philosophy of Personal Development
U2: Time Management, Habits, Productivity, and Energy
U3: Emotional Intelligence, Resilience, and Self-Leadership
U4: Vision, Purpose, Attitude, and Personal Mastery
U1: Fundamentals of the Entrepreneurial Mindset
U2: Strategic, Creative, and Disruptive Thinking
U3: Risk, Uncertainty, and Failure Management
U4: Obsession with Problem-Solving, Massive Action, and Constant Learning
U1: Fundamentals of High-Impact Leadership
U2: Communication, Influence, and Team Development
U3: Leadership in Times of Change, Uncertainty, and Challenges
U4: Transformational, Conscious, and Purpose-Driven Leadership
U1: Fundamentals of Creativity, Innovation, and Disruptive Thinking
U2: Applied Innovation Methodologies
U3: Design of Value Propositions and Innovative Business Models
U4: Culture of Innovation, Creativity, and Continuous Improvement