The Bachelor of Digital Entrepreneurship, Leadership & Innovation has been designed as a structured, end-to-end journey that takes you from first ideas to scalable digital businesses — not as a loose collection of topics. Instead of jumping between disconnected tools and theories, you’ll advance through a logical pathway that develops your digital entrepreneurial mindset, strategic leadership, and innovation capabilities step by step.
Across 33 integrated modules, you will explore the complete lifecycle of a digital venture: from opportunity discovery, validation, and business modeling, to UX, platforms, SEO, funnels, paid media, automation, analytics, funding, and global scaling. Every module connects with the next so that you can design, launch, and grow real digital products, services, platforms, and brands in the new digital economy.
Each unit and lesson focuses on practical execution. You won’t just learn how successful digital companies operate — you will apply the same methods used by startups, SaaS businesses, e-commerce brands, creators, and digital-first organizations. You’ll move from understanding core concepts, to building systems, leading teams, making decisions with data, and scaling impact across markets and platforms.
By the end of the program, you won’t just know digital entrepreneurship — you’ll be able to think, build, and lead like a digital entrepreneur. You will understand how to validate ideas, ship products, acquire and retain customers, design growth systems, lead people, and navigate uncertainty in a fast-changing digital world.
Your journey into digital entrepreneurship, leadership, and innovation starts here.
👉 Click on Module 01: Fundamentals of Digital Entrepreneurship and the New Economy below to start.
U1: The New Economy and the Digital Revolution
U2: What is Digital Entrepreneurship and How It Works
U3: Digital Ecosystem and Digital Business Models
U4: Opportunities, Challenges, and Mindset for Digital Success
U1: Fundamentals of the Digital Entrepreneurial Mindset
U2: High-Performance Philosophy in the Digital Environment
U3: Managing Risk, Uncertainty, and Failure in the Digital World
U4: Building the Mindset for Scalability and Sustainable Success
U1: The Opportunity Discovery Process in the Digital Environment
U2: Analysis of Problems, Needs, and Gaps in Digital Markets
U3: Trends, Technologies, and Changes in the Digital Ecosystem
U4: Frameworks for Digital Opportunity Discovery
U1: Market Research in the Digital Environment
U2: Qualitative Techniques – Understanding the Customer in Depth
U3: Quantitative Techniques – Fast and Effective Validation
U4: Data Analysis, Validation, and Decision-Making
U1: Validation as the Key to Entrepreneurial Success
U2: Customer Analysis – Jobs, Pains & Gains
U3: Designing the Value Proposition – Solutions, Pain Relievers, and Gain Creators
U4: Communication and Validation of the Value Proposition
U1: Fundamentals of the Business Model and Its Importance
U2: Designing the Business Model with the Business Model Canvas
U3: Digital Business Models: Types and Strategies
U4: Evaluation, Validation, and Optimization of the Business Model
U1: Fundamentals of Digital Strategy and Go-To-Market (GTM)
U2: Designing the Digital Strategy – Channels, Messages, and Experience
U3: Go-To-Market (GTM) Planning
U4: Metrics, Optimization, and Scalability of the Digital Strategy
U1: Fundamentals of Digital Product Design – UX, UI, and Prototyping
U2: User Experience (UX) Design
U3: Interface Design (UI) – Visual, Interaction, and Style
U4: Prototyping, Validation, and Improvement of the Digital Product
U1: Fundamentals of Website and Platform Creation
U2: Design and Structure of Effective Websites
U3: Creation and Configuration of Online Stores and E-commerce
U4: Optimization, Launch, and Measurement of Platforms
U1: Fundamentals of SEO and How Search Engines Work
U2: On-Page SEO – Content and Structure Optimization
U3: Technical SEO and Linkbuilding Strategies
U4: Advanced SEO, Local, for E-commerce and Platforms
U1: Fundamentals of Digital Advertising and Paid Media
U2: Designing Digital Advertising Strategies
U3: Campaign Execution on Advertising Platforms
U4: Optimization, Metrics, and Scaling of Digital Advertising
U1: Fundamentals of Social Media Strategy
U2: Designing Content and Communication Strategies on Social Media
U3: Management and Growth of Digital Communities
U4: Metrics, Optimization, and Monetization of Communities
U1: Fundamentals of Conversion Funnels and the Customer Journey
U2: Designing Conversion Funnels and Lead Nurturing
U3: Tools and Automation of Digital Marketing
U4: Metrics, Optimization, and Scaling of Funnels and Automation
U1: Fundamentals of Digital Sales and Conversion Psychology
U2: Closing Techniques, Persuasion, and Objection Handling
U3: Consultative Sales and Selling on Social Media
U4: Metrics, Optimization, and Predictive Sales Systems
U1: Fundamentals of Financial Management in Digital Businesses and Startups
U2: Building Financial Models and Projections
U3: Pricing, Costs, Cash Flow, and Profitability
U4: Finance for Scalability, Investment, and Growth
U1: Legal Fundamentals and Business Structuring in Digital Businesses
U2: Contracts, Agreements, and Essential Legal Documentation
U3: Asset Protection, Branding, and Intellectual Property
U4: Legal Management for Growth, Scalability, and Internationalization
U1: Talent Management in Digital Businesses and Startups
U2: High-Performance Teams: Models and Strategies
U3: Corporate Culture in Digital Businesses
U4: Leadership, Motivation, and Performance Management in the Digital Era
U1: Fundamentals of Growth Marketing, Digital Marketing, and Online Sales
U2: Designing Digital Marketing Strategies and Demand Generation
U3: Digital Sales Strategies, Conversion, and Revenue Optimization
U4: Scaling, Metrics, and Optimization for Sustainable Growth
U1: Digital Revenue Models: Types and Strategies
U2: Designing a Viable and Sustainable Monetization Model
U3: Revenue Growth: Optimization, Retention, and Lifetime Value
U4: Scalability and Sustainability of Digital Revenue Models
U1: Financial Fundamentals for Digital Businesses and Startups
U2: Financial Models, Scenarios, and Projections
U3: Cash Flow Management, Runway, and Burn Rate
U4: Finance for Growth, Scalability, and Investment
U1: Fundamentals of Digital Marketing and Growth Hacking
U2: Digital Marketing Strategies: Traction and Acquisition
U3: Growth Loops, Funnels, and Conversion Optimization
U4: Scaling and Growth Systems: Data-Driven Marketing and Automation
U1: Fundamentals of Personal Branding and Digital Branding
U2: Storytelling, Communication, and Strategic Positioning
U3: Building Digital Presence, Authority, and Online Reputation
U4: Scaling, Monetization, and Sustainability of Personal Branding
U1: Fundamentals of Digital Advertising and Paid Media
U2: Campaign Design and Targeting Strategies
U3: Optimization, Remarketing, and Conversion Rate Optimization (CRO)
U4: Campaign Scaling and Growth with Paid Media
U1: Fundamentals of Digital Analytics and Key Metrics
U2: Dashboard Design, KPIs, and Metrics Systems
U3: Analysis, Optimization, and Attribution Models
U4: Data-Driven Decision Making and Predictive Growth
U1: Fundamentals of Automation in Digital Businesses
U2: Marketing Automation and Lead Acquisition
U3: Sales Automation and Customer Management (CRM)
U4: Operational Automation, Tool Integration, and Scalability
U1: Fundamentals of Finance for Digital Businesses
U2: Financial Models and Key Metrics in Digital Businesses
U3: Cash Flow Management, Budgets, and Forecasts
U4: Financial Analysis for Decision-Making and Scalability
U1: Fundamentals of Analytics and Data-Driven Culture
U2: Definition of KPIs, Metrics, and Measurement Systems
U3: Dashboards, Data Visualization, and Business Intelligence
U4: Advanced Analytics, Predictive Models, and Optimization
U1: Technological Ecosystem of a Digital Business
U2: Digital Tools for Marketing, Sales, and Customer Service
U3: Tools for Operations, Productivity, and Business Management
U4: Artificial Intelligence, Security, and the Technological Future
U1: Scalability Models and Sustainable Growth
U2: Growth and Marketing Strategies for Scalability
U3: Internationalization and Global Expansion of Digital Businesses
U4: Technology, Finance, and Operations for Global Scalability
U1: Mindset, Discipline, and the Philosophy of Success
U2: Emotional Management, Resilience, and Overcoming Failure
U3: Purpose, Vision, and Life Design
U4: Productivity, Focus, and High Performance
U1: Principles of the Successful Entrepreneurial Mindset
U2: The Mental DNA of the Modern Digital Entrepreneur
U3: Philosophy of High Performance and Exponential Growth
U4: The Inner Game of Success: Mind, Money, and Life
U1: Fundamentals of Personal and Business Leadership
U2: Transformational and Adaptive Leadership in the Digital Era
U3: Building and Managing High-Performance Teams
U4: Purpose-Driven Leadership, Impact, and Long-Term Vision
U1: Creative and Innovative Mindset for Digital Entrepreneurs
U2: Applied Innovation Methodologies: Design Thinking, Lean Startup, and More
U3: Designing Innovative and Disruptive Business Models
U4: Culture of Innovation and Creative Leadership in the Digital Economy