You are stepping into one of the most strategic and high-impact fields of the new digital economy: digital marketing, advertising, and social media. Today’s marketing leaders are not defined only by creative ideas — they are defined by their ability to design, execute, and scale data-driven campaigns that generate measurable growth across platforms, channels, and audiences.
The Master of Science in Digital Marketing, Advertising & Social Media is your bridge from traditional marketing to advanced, performance-driven strategy. Over the next year, you will work with tools, frameworks, and methodologies that help you turn insights into campaigns, campaigns into results, and results into long-term brand and business growth. You will learn how to think and act as a global digital marketing leader, able to orchestrate multi-channel strategies, manage paid and organic media, and lead digital transformation.
At INNOVAE Business School, our mission is to help you become not just a specialist in tools, but a strategic architect of digital marketing systems — someone capable of leading teams, guiding agencies, managing budgets, and proving ROI in any market or industry. Whether you want to grow your own agency, lead marketing for a brand, or build a portfolio as an independent consultant, this Master’s degree gives you the structure, skills, and confidence to make that future real.
This Master of Science in Digital Marketing, Advertising & Social Media is designed to be completed in one year and follows a focused, high-impact learning structure:
✔ 12 Modules (Postgraduate Courses)
✔ 48 Units
✔ Over 192 Short, Practical Lessons
All content is delivered 100% online, open, and free, using a microlearning approach so you can study while you run campaigns, manage clients, or work full time. Throughout the program, you’ll move from core strategy to expert-level execution in digital marketing, advertising, analytics, content, branding, and social media. At the end of your journey, you can validate your learning with an official European Master’s diploma (60 ECTS) issued in Estonia (EU) for a one-time diploma fee of €300.
You’re ready to begin. Click on Module 01 below to start your Master journey. 👇
U1: Strategic Market Segmentation in the Digital Era
U2: Consumer Behavior and Digital Psychology
U3: Customer Data, Analytics, and Insights
U4: Buyer Persona 5.0 and Predictive Modeling
U1: Evolution of the Customer Journey in the Digital Era
U2: Advanced Stages of the Customer Journey
U3: Touchpoints, Emotions, and Experience Design
U4: Advanced Customer Journey Mapping
U1: Strategic Market Exploration in the Digital Era
U2: Advanced Tools for Digital Market Exploration
U3: Analysis of Niches, Trends, and Global Opportunities
U4: Competitive Environment and Strategic Feasibility
U1: Strategic Fundamentals of Competitive Analysis
U2: Advanced Competitive Intelligence Tools
U3: Evaluation and Models of Competitive Strategies
U4: Designing Differentiation Strategies
U1: Strategic Foundations of Keywords
U2: Professional Tools and Advanced Keyword Research Techniques
U3: Selection, Organization, and Prioritization Strategies
U4: Strategic Application and Continuous Optimization
U1: Strategic Fundamentals of Branding in the Digital Era
U2: Strategic Components of Brand Identity
U3: Visual, Verbal, and Experiential Identity
U4: Strategic Application and Digital Brand Management
U1: Strategic Fundamentals of Copywriting in the Digital Age
U2: Advanced Copywriting Frameworks and Techniques
U3: Techniques and Tools for Digital Persuasive Writing
U4: Applying Copywriting Across Digital Ecosystems
U1: The Strategic Role of Websites in the Digital Ecosystem
U2: Architecture, Planning, and Advanced Optimization
U3: Tools, Platforms, and Web Technologies
U4: Conversion-Driven Design, Testing, and Launch
U1: Strategic Foundations of Advanced SEO
U2: The Pillars of Advanced SEO
U3: Advanced SEO Strategies and Best Practices
U4: Tools, Auditing, and Strategic Measurement
U1: The Blog as a Strategic Pillar of Content Marketing
U2: Strategy, Planning, and Content Architecture
U3: Advanced and Persuasive Content Creation
U4: Promotion, Distribution, and Optimization of Corporate Blogs
U1: The Strategic Role of Social Media in the Digital Ecosystem
U2: Platforms, Audiences, and Advanced Dynamics
U3: Advanced Content Strategies for Social Media
U4: Optimization, Algorithms, and Strategic Management
U1: Strategic Fundamentals of Content Strategy
U2: Planning and Designing Multichannel Strategies
U3: Creating Advanced Content in Diverse Formats
U4: Distribution, Amplification, and Strategic Optimization